Residential Property

Residential & Mixed-Use
Communities

Residents don't just renew apartments, they renew how it feels to live in your building. GatherUp works with owners, REITs, and property managers to turn under-used amenities into a steady source of connection, well-being, and renewal intent:

01

Higher Renewal Rates

When residents have real relationships and routines in the building, they stay longer and are more willing to accept rent increases.

02

Better Reviews & Referrals

Thoughtful wellness and community experiences show up in how residents talk about your building online and to friends.

03

Connected Communities

Regular, low-lift touchpoints make your property feel safe, connected, and cared for. This is especially important for urban, young professional, and family communities.

Our residential solutions combine:

Heart

On-site Wellness Activations

Light-touch movement, mindfulness, and social wellness events suited to your resident profile.

Bulb

Community & Connection Series

Monthly themes that make it easier for residents to meet each other and build friendships in the building.

Calendar

Program Design & Comms Support

Templates, calendars, and messaging so your team isn't planning events on the side of their day job.

The GatherUp Impact

GatherUp creates a positive impact cycle that starts with people and ends with performance. By activating wellness-focused experiences and meaningful community moments, residents feel more connected, supported, and satisfied in their living environment.

When residents are happier and more connected, renewals increase, turnover drops, and vacancy friction decreases. The result is a healthier NOI through intentional experiences that turn everyday living into a reason to stay.

GatherUp helps properties turn resident well-being into a measurable business advantage.

GatherUp Team
American Volunteer
Flowers
Yellow Door
Case Study
320-Unit Urban Mid-Rise

"From Transient to Connected"

Property

320-unit mid-rise, high percentage of young professionals

Location

Nashville, TN

Challenge

Medium turnover in 12–18 months, and reviews stuck around 3.4 stars. Overall no sense of tenant community and brand loyalty.

What we implemented

(6-month program)

01

Two community events per month (one wellness-focused, one social)

02

Monthly welcome events for new residents and in-person social mixers

03

Communications plan across email, text, and lobby screens

04

Feedback loop with short resident surveys and comment boards

Results after 6 months

Increase in resident
satisfaction scores by

~12

points
(internal survey)

Increase in renewal rate
for expiring leases by

8%

in the last quarter
of the program

Average online rating
improved to

4.2 / 5

from 3.4 across major
review platforms

More residents reported "I know at least 3 neighbors by name" and "I feel a sense of community here" on follow-up surveys. This is the kind of community and retention shift we aim to achieve with a focused, manageable program.

Ready to turn your property into a community tenants love?

Let's create a place where people want to live and stay.

Book a Demo